Passion4Profession
We've trained you anywhere, since before that was normal
Since 2007, from Lugano. 3D animated videos, 21 languages, 5.8 million subscribers, over 50 million app downloads.
The idea
An exercise is explained better by an animated character than by a camera in a gym: you see every muscle, every angle, every rep, with nothing in the way.
The idea dates from 2006. In 2007 the company was founded in Lugano, with a website that already had an exercise library and a clickable muscle map. On 12 March 2008 the YouTube channel opened; on 22 April the first videos went out: 23-second clips, one exercise each, already in four languages.
The video that made history
88 Mviews of the original video
On 2 April 2010 we published 8 Min Abs Workout: eight minutes, eight exercises, no equipment. It became the most watched workout video of its time and still is: the original version alone is past 88 million views, and with levels, editions and languages it passes 100 million.
Fifteen years later, thousands of people still do it every month. People write to us who did it at fifteen and still do.
From video to app
50 M+downloads across App Store and Google Play
In 2008 we were already selling workouts formatted for iPod and iPhone, before an App Store for fitness existed. In 2010 came the first app, with the muscle map and the 3D videos; in March 2011 Abs Workout, today Abify, and Android in June.
For years we stayed at the top of the fitness category in dozens of countries. The apps for every body part, the 7 Minute Workout and the 30-day programs followed.
Copied
When something works, the copies arrive. Not only in apps: on YouTube too. Since the 2020 pandemic, fitness influencers with millions of subscribers and millions of views have appeared; we were doing what they do back in 2010, with the same numbers, when there was almost nobody doing fitness on YouTube.
Same story with apps: today it seems normal to download one and train in your living room. In 2010 nobody did, and we were the ones who started that market. Our App Store listing already said it in 2012: "beware of imitations".
21 languages
One channel per language, not one channel with subtitles: the coach's voice is recorded in every language and the apps are translated word by word.
Italy in 2009, Spanish and French the same year, seven channels in 2011, eight in a single day in November 2014. Today the 21 channels together count over 5.8 million subscribers and more than 1.26 billion views.
Subscribers
Total, 21 channelsSubscribers 5.8 MViews 1.26 B
Subscribers and views read from the channels' public pages on 5 September 2026.
Two generations
Some trained with us at fifteen and are thirty today. Every year messages arrive from people who grew up with the 8 minutes.
We didn't invent fitness: we made it normal to do it in your own room. Beginners, athletes, coaches, and even US Army and French Foreign Legion soldiers have written to us.
In the press
Over the years a lot of people have written about us: the Italian press first, because P4P was born in Italy, and then outlets from half the world. Newspapers, TV, technology and fitness sites.
One example: in February 2014 CNN ran a feature on apps that help you lose weight, and inside it is our 8 Min Abs "The Classic", captioned "Courtesy Passion4Profession". Press play and watch the part about us.
Today
In 2020 the world discovered training at home; we had been doing it for twelve years and didn't change the method.
Today one subscription opens seven apps, and this site puts the full exercise library in everyone's hands, free, in 22 languages. The same principle as in 2008: show properly how an exercise is done, and let people train wherever they want.
Abify
Chestify
Buttify
Legify
Armify
Quickify
BurnifyTimeline
2006
The idea.
2007
The company is founded in Lugano. The website is online with the exercise library and the clickable muscle map.
2008
12 March: the YouTube channel opens. 22 April: the first videos, 23-second 3D exercises in four languages. In December the site sells the "8 Abs Workout" for iPod and iPhone.
2009
Italia, Español and Français channels.
2010
2 April: 8 Min Abs Workout. Brasil and Deutsch channels. The first app, with the muscle map.
2011
22 March: Abs Workout on the App Store; Android in June. Seven new channels: Russian, Japanese, Korean, Chinese, Turkish, Arabic, Polish.
2012
Amazon Appstore. The portal with exercises, workouts, community, forum and a one-rep-max calculator, in six languages.
2013
HD versions of the videos. The German press reviews "Bauchmuskeln in 8 Minuten".
2014
18 November: eight channels in one day. 21 languages. Legify.
2015–2016
One video per exercise in five languages. 7 Minute Workout, Armify, the "Creed" workouts.
2018–2019
New version of the 8 minutes. Abify 6: new interface, music, long-term plans.
2023–2025
8-minute obliques. The "Summer Ready" program. P4P Coaching is born.
2026
One subscription, seven apps. The new site with the full exercise library in 22 languages.
“Your challenge is to find the best within yourself. Ours is to help you achieve it.”
It's the line that has been on our site since 2008.
Since 2007 we've trained you wherever, however and whenever you want, with professionalism and passion. Download our app and start today.
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